HRANT JAGHINYAN
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FESTIVALUL STRADA ARMENEASCA

I was commissioned to create the visual identity of the 5th anniversary edition of “Festivalul Strada Armeneasca“ - Armenian Street Festival,

3-5 August 2018.

The concept was built on the beauty of the simplified Armenian ornamental art, being inspired by the patterns in traditional rugs, textiles, stone carvings and illuminated manuscript art.

To make it easier to click for the Bucharest audience, I chose to also include ornaments that are similar to the Romanian folkloric motifs, making it easier for the viewer to relate to the visuals at a personal level.

www.stradaarmeneasca

www.facebook.com/StradaArmeneasca

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