Cultural kaleidoscope
An ongoing collaboration of over two years with the Armenian Cultural Center of the Union of Armenians of Romania, shaped by creative trust and freedom to explore. Spanning exhibition design, key visuals, and digital campaigns, the work offers a thoughtful, playful exploration of Armenian heritageacross Armenia and its diaspora.
From fast-paced design challenges to in-depth visual research, each project translates cultural stories into a distinct visual language, grounded in its context and crafted for its diverse audience.
SPOTLIGHT ON THE ARMENIAN LANGUAGE, ALPHABET & CULTURE
How do you capture a culture in a single image? For this edition of Romania’s Day of Armenian Language, Alphabet and Culture, I wanted the visual to feel as alive and eclectic as the programme itself. I brought Khachaturian’s music, the intricate world of Armenian miniatures, and cinema into a playful collage, where bold colour and unexpected juxtapositions invite a closer look. The pleasure was in finding connections: letting different eras, textures, and art forms share the same space, creating an invitation to explore Armenian culture in all its richness.
CULTURAL EXCELLENCE
For “Armenian Art & Artists in Romania,” I gave ornament a leading role. Flowing, interwoven forms frame the composition, their intricate curves set against warm terracotta and delicate typography. I wanted the visual to convey the pleasure of looking closely, the same curiosity that brings people to a conversation about art. Enlarging and cropping the motifs gives them a bold presence, while generous space keeps the conference details clear. The result is an invitation that feels both intimate and assured, bringing the richness of the subject into the first encounter with the event.
ROCKING AROUND THE CHRISTMAS MARKET
It takes a community to shape a Christmas tree. I built the central illustration around people coming together, expressing the market’s dual purpose: a place to connect and a platform for the creative talent within our community and collective. Figures, gifts, Armenian letterforms, and cultural motifs form a shared silhouette, giving that sense of togetherness a visible structure. Saturated colour and bold typography carry the festive energy, while the smaller details invite discovery, echoing the experience of browsing the market and meeting the people behind the work.
living memories
A fingerprint holds the evidence of an individual life. I made it the central motif of this Armenian Genocide commemoration, using rough impressions and stark repetition to evoke identities lost in the death marches, often without a trace. One red print interrupts the grid, asking us to recognise a single person within the scale of collective loss, someone whose life mattered as much as our own. The motif also carries a second meaning: the marks survivors left across the world as they rebuilt their lives and helped shape the Armenian diaspora.
Honouring Historical Roots
The children’s original registration cards became the heart of this visual, created for the Strunga Armenian Orphanage’s Centenary Exhibition at the Palace of Culture in Iasi. Layered over a historical map of deportations, their portraits and handwritten records connect individual lives to the journey through Constanta towards a new home in Strunga after the Armenian Genocide. I wanted these archival documents to create a moment of recognition and empathy: an encounter with children who had lost their families, carrying their own stories into a place where care and belonging could begin again.