parajanov centenary
Key visual & merch for the Parajanov centenary
Designing a tribute to Parajanov means working in the shadow of one of cinema's most visually untouchable legacies. The brief was to create the key visual and full print and digital campaign for a four-day centenary celebration in Bucharest, spanning film screenings, collage workshops, and a closing party with video mapping and live music.
The key visual is built around Nino, the central female figure from The Color of Pomegranates, dressed in the film's iconic ceremonial red. She appears twice, mirrored and inverted around a central axis, a direct reference to the intricate playing cards Parajanov hand-drew while imprisoned in Soviet jails and Gulags. In conditions of near-total deprivation, he kept making art. The mirrored symmetry is a tribute to that resilience: beauty produced under pressure, repeated until it becomes a system.
Binding the two figures together is a spiral of chains forming the Armenian infinity symbol, eternity and continuity rendered as both ornament and structure. At the center, where the spiral tightens, sits a pomegranate, the heart of the piece and the heart of his most celebrated film.
The border is a decomposition of one of his most striking museum pieces: a robe he constructed entirely from salvaged carpet fragments, each piece cut and reassembled into a new form. Here, that same robe is taken apart and laid flat, its fragments becoming a frame. He built something whole out of pieces. The poster borrows those same pieces and lets them hold the edges, a quiet inversion of his original gesture.
Every element earns its place. Nothing is decorative.